MILAN (AP) — Thousands came out in a rain to watch an open-air Diesel show during Milan Fashion Week on Wednesday, making the denim-centric brand the hottest ticket in town. Designer Glenn Martens has elevated Diesel to new heights, attracting top music talent like Jaden Smith to the VIP section of his elevated, concert-style runway, and making the raised big-D logo a must-have for the coveted Gen-Z. Diesel's Spring-Summer 2024 co-ed collection combined early 2000s standards — cargo pants, bra t
Designer Glenn Martens has elevated Diesel to new heights, attracting top music talent like Jaden Smith to the VIP section of his elevated, concert-style runway, and making the raised big-D logo a must-have for the coveted Gen-Z.
Denim faded into sheers, or was treated with a spray-paint effect. Garments had an almost savage look, as if disintegrating. A latex dress hugged the form in a nearly nude beige, somewhere on the border between transparency and cover. All this fantasy, combined with slicked hair and faces sometimes painted, gave an otherworldly, eerie look to the collection, which only excited the crowd even more.
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