The new new version of ColorEsperanza will benefit Pan American Health Organization’s COVID-19 relief efforts.
“For so long, ‘Color Esperanza’ has shined as a beacon of hope for music fans everywhere,” Alex Gallardo, president of Sony Music U.S. Latin, said in a statement. “We’re honored to team up with Global Citizen to introduce a new version of this classic that includes some of the biggest stars in Latin music to the next generation and support the fight against COVID-19 together. Music still brings hope when we need it the most.
Hugh Evans, co-founder and CEO of Global Citizen added: “Global Citizen is proud to join forces with Sony Music Latin to celebrate frontline healthcare workers around the world and support PAHO’s response to the COVID-19 outbreak. We must continue to work together as a global community to address the current crisis and invest in the solutions required to stop another pandemic before it starts.”
Premiering at 10:00 a.m. EST on Monday on Sony Music Latin’s YouTube channel, all royalties and proceeds from the song will benefit PAHO and its COVID-19 relief efforts throughout the Americas. “We applaud Sony Music Latin and Global Citizen for bringing hope to the people of the Americas through music, and we are thankful to all the fans that, through this song, will help save lives from COVID-19 in the Region of the Americas,” Dr. Carissa F. Etienne, Director of the Pan American Health Organization said.
“The funds raised by this new version of ‘Color Esperanza’ will allow PAHO to continue supporting our countries in their response to the pandemic, especially for the most vulnerable populations in every corner of our Region.”
France Dernières Nouvelles, France Actualités
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