According to an assortment of memes making the rounds since early 2019, Louis Vuitton sponsored 'human zoos' in which Black people were put on display like exotic circus animals. Here's what we know about that claim. 👇
that appears in the social media posts shows that pavilion. It was not, contrary to what the Facebook meme claims, a"Louis Vuitton store exhibition" in St. Louis.), the only display in the Colonial Exposition of 1931 rightly described as a "human zoo" was relegated to an offsite location miles away from the main exposition grounds.
But we found nothing in any of the historical sources we examined to connect Louis Vuitton to any such displays — not at the 1931 Paris Colonial Exposition, not at world's fairs where the company was known to have displayed its wares, and not in traveling shows in the United States or other parts of the world.
We reached out to the Louis Vuitton company and the Fondation Louis Vuitton for comment on this subject, but did not receive replies.Body Trade: Captivity, Cannibalism and Colonialism in the PacificVogueSánchez-Gómez, Luis A. “Human Zoos or Ethnic Shows? Essence and contingency in Living Ethnological Exhibitiona.” Schofield, Hugh. “Human Zoos: When Real People Were Exhibits.” . "Voyage en Capitale: Louis Vuitton and Paris at the Carnavalet Museum." 7 February 2011.
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