'I would like to leave behind the paraphernalia of leitmotifs that colonized our prior world: cruise, pre-fall, spring-summer, fall-winter.'
In the fashion industry, being constantly busy is both the biggest status symbol and the biggest curse. There's an endless parade of parties, and appointments, and dinners, and trips, and go-sees, and, of course, fashion shows, and at each and every one of those gatherings you're likely to find someone perched in some VIP section complaining about how it was all just too much .
Gucci had settled into a rhythm of five per year, but in Instagram posts uploaded as quarantine diaries, creative director“We will meet just twice a year, to share the chapters of a new story. Irregular, joyful, and absolutely free chapters, which will be written blending rules and genres, feeding on new spaces, linguistic codes, and communication platforms," wrote Michele in one update.
Of course, the industry as a whole has been openly grumbling about its own schedule for years now, with attempts at innovation coming in fits and starts but never quite taking hold industry-wide . Increasingly, creatives are now openly worrying about just how environmentally sustainable all those shows are .
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