Bud Light and parent company Anheuser-Busch have faced calls to boycott the beer brand after partnering with trans influencer Dylan Mulvaney.
showcasing the partnership, which included a customized Bud Light can with her face on it.
Across the United States, the controversy comes amid a wider debate in relation to transgender rights, such as trans people partnering with big brands and the inclusion of transgender women in female spaces,Beer cans on display during Bud Light's Dive Bar Tour on April 4, 2018, in Nashville, Tennessee. Since the beginning of April, Bud Light and its parent company Anheuser-Busch have faced criticism for partnering with Dylan Mulvaney, a transgender activist.
For the week ending on April 8, off-premise dollar sales for Bud Light declined by 7 percent, while dollar share and volume declined by 3.7 percent and 10.7 percent, respectively, according to Brewbound. For the week prior, dollar sales of Bud Light declined by 1.6 percent, the site reported, citing the data from Williams.
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