Despite a Booming Local Art Scene, Mexico City's Flagship Fair, Zona Maco, Sees Sales Fizzle | Artnet News

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Despite a Booming Local Art Scene, Mexico City's Flagship Fair, Zona Maco, Sees Sales Fizzle | Artnet News
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The fair's return to the Centro Citibanamex was not quite a return to form:

The fair's return to the Centro Citibanamex was not quite a return to form.The aisles at Zona Maco, held February 9–13 at the Centro Citibanamex in Mexico City. Courtesy of Zona Maco.a scaled-down, strictly local presentation

The aisles at Zona Maco, held February 9–13 at the Centro Citibanamex in Mexico City. Courtesy of Zona Maco. Galería RGR, also of Mexico City, partnered with Koenig Galerie of London and Berlin for a joint presentation to show artists including Alicja Kwade and Patrick Hamilton from their respective programs; through this collaboration, a representative from Koenig said they hoped to tap into RGR’s established collector base but declined to reveal any sales.

But when asked about the state of sales at the booth of one U.S. gallery, the dealer soberly shook his head before miming a knife being drawn across his throat. Both gestures sidestepped the typical euphemisms galleries issue when sales are weak, the benign language of which is always a telltale sign.an underlying sense of frustration permeated this year’s fair, due in large part to the shoddy wi-fi disrupting smooth communication in the sales process.

An additional exhibitor, who hails from Mexico City, implied that many gallerists end up using their own personal phone data while manning their booths. “We are not as much affected, being local,” she said. “The absence of proper Wi-Fi for visitors is not ideal, and we have forwarded this concern to the organizers.”

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