A memo obtained by The New York Times gives a glimpse into the Florida governor’s strategy for the first GOP debate
The memo — produced by Axiom Strategies, a political consulting firm owned by Jeff Roe, chief strategist of the pro-DeSantis Never Back Down super PAC — was posted to Axiom’s website and then removed after thewhich proposes that headlines won’t be achieved by getting bogged down in policy discussions, but by creating viral moments through directed attacks, emotional statements, and clippable quotes. State positive vision 2-3 times.
In response to criticism that DeSantis lacks charisma and personality, the document advises invoking “a personal anecdote story about family, kids, Casey [DeSantis], showing emotion.” Where better to show gumption than in a confrontation with one’s rivals? The campaign strategy outline suggests DeSantis “take a sledge-hammer to Vivek Ramaswamy,” and call him “Fake Vivek Or Vivek the Fake.” Ramaswamy has been gathering momentum as DeSantis’ campaign has faltered.
In a response to the memo, a spokesperson for Ramaswamy told NBC News: “If DeSantis struggles to use a spoon, I can’t imagine he is particularly agile with a sledgehammer.” The quip is a reference to reports that the Florida governor enjoys eatingThe memo also addresses how DeSantis should defend Trump should Chris Christie attack him, advising him to say something along the lines of “Trump isn’t here so let’s just leave him alone. He’s too weak to defend himself here.
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