Val Demings has been campaigning for Senate almost exclusively on Facebook, growing an army of small-dollar donors across the nation on her way to raising a staggering $8.5 million in the most recent fundraising quarter
Rep. Val Demings' online fundraising haul provided a sudden burst of hope to Florida’s beleaguered Democrats, who reveled at the idea of a cash-flush Senate nominee whose star power sparked the imagination of Democrats across the country.
Her fundraising haul provided a sudden burst of hope to Florida’s beleaguered Democrats, who reveled at the idea of a cash-flush Senate nominee whose star power sparked the imagination of Democrats across the country. The problem, however, is that the recent road to the Senate is littered with Democratic candidates whose talent for minting money from national online donors masked weakness back home.
Demings’ small-donor strategy — her average contribution was $28.45 from 172,000 contributors — could entice institutional fundraisers and top donors back, according to Ben LaBolt, a founder of BPI. While new to Florida Democrats, the concept of the small-dollar, grassroots-fueled campaign was turbocharged by South Carolina Democrat Jaime Harrison, who raised more than $100 million in 2020 but lost to incumbent GOP Sen. Lindsey Graham in the red state.
Demings’ campaign manager, Zack Carroll, served in the same role for Harrison. One of her top strategic advisers, Joshua Karp, led the super PAC backing Harrison and also advised Georgia Sen. Jon Ossoff in his Facebook-fueled upset win over incumbent David Perdue on Jan. 5.
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