As Trump hijacks online innovations that progressives pioneered, Biden keeps stumbling online. The left's digital experts warn he is losing time to close the gap.
Political campaign apps are hardly a new phenomenon, but when President Trump recently unveiled the one for his reelection bid, digital innovators on the left responded with alarm — and exasperation.
Republicans have noticed the Biden disadvantage, too. “There are plenty of Democrats who know how to fix this,” said veteran Republican digital strategist Eric Wilson, who recently launched the nonprofit Center for Campaign Innovation. “Biden is now hearing from them on the op-ed page of the New York Times. For whatever reason the Biden campaign is not listening. They have decided to run the campaign like it is the 1970s.
Operatives from the Buttigieg and Andrew Yang campaigns also say they are surprised to see their innovations going uncopied, leaving untapped large networks of online activists who could be churning out unique content for Biden and enlisting their friends and families in the effort. He said the campaign is soliciting ideas far and wide, and embracing advice from Biden’s former rivals.“We are reaching out to everybody to find out what works,” said Flaherty, who himself was digital director for the presidential campaign of Beto O’Rourke, the former Texas congressman.
There is evidence Biden is trying to modernize. One new strategy empowers a network of dozens of volunteers who are adept in social media to build content for issues and themes the campaign is emphasizing on a given day. The effort is overseen not by a Biden operative but by a science teacher in Pennsylvania and a student at Duke University. One recent video generated two million views.
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