In five key races for governor, Democrats are devoting the largest share of their advertising to abortion.
As Democrats hope the issue will drive voter turnout, Republican gubernatorial candidates are leaning into advertising about crime and the economy.in national races, but with added immediacy on the state level, where governors will play a key role in setting
A Washington Post analysis of data from AdImpact, which tracks television and digital ad spending, finds thatTV advertising dollars in five states — Wisconsin, Michigan, Arizona, Georgia and Pennsylvania — times. That total represents more than one-third of the $94 million spent nationwide on abortion rights ads in gubernatorialOfficials with the Democratic campaigns said polling makes it clear that highlighting abortion rights is the best hope to differentiate candidates and get voters to the polls.Sam Roecker, senior adviser to Wisconsin Gov. Tony Evers .
percent of spending. This was followed by the pandemic and jobs, which respectively represented 14.3 percent and 12.8 percent of spending.Republican candidates in these five states collectively spent about $1 million on abortion ads that ran nearlyRepublican political strategists say that while abortion rights were a central issue after the Supreme Court’s June decision, voters are now more concerned about inflation and public safety.
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