In a rare appearance, Warner Bros. Discovery chief executive David Zaslav took the stage at CinemaCon Tuesday. “We do not believe in streaming movies,” the exec told the giant annual industry confab of theater owners
took the stage at Cesars Palace Colisseum Tuesday — a visual show of support for an industry he’s been touting since he took the reins of newly merged WBD last year.
“We do not believe in streaming movies,” the exec told the giant annual industry confab of theater owners before the presentation by Warner Bros. “Movies perform substantially better when we bring then to HBO Max than any of the direct to streaming movies. We said it nine months ago. and we said it six moths ago. We have never felt stronger about it.
“There’s no purer form of storytelling than the motion picture business,” Zaslav adde WBD Is “not in the retail, business, not in cable, not broadband, not phone. We are just storytellers.” Warner had some fences to mend after the studio, under previous owner AT&T, shocked the entertainment industry with a 2021 theatrical day-and-date pandemic plan on streamer HBO Max. Talent was aghast, never mind theaters, which were struggling to emerge from extended closures and rebuild. Zaslav has since became Hollywood’s biggest booster of theatrical windows, believing that collapsing them squeezes revenue and streaming viewership.
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