New VIP+ Analysis: The Korean series nabbed more U.S. viewers in 14 days than any other non-English Netflix original has, per YouGov Stream.
“Squid Game” was watched by 25.9 million U.S. viewers in the 14 days following its release, according to YouGov Stream. Top non-English-language Netflix originals like S1 of “Who Killed Sara?” and S1 of “Lupin” both attracted about half that figure in the two weeks following debut.
Dwarfing the first seasons of “Who Killed Sara?” and “Lupin” in the U.S. within 14 days is an impressive feat. “Who Killed Sara?” and “Lupin” areNetflix regularly discloses the global number of households reached by select high-performing titles during earnings calls, industry events or via social media, but YouGov Stream’s numbers help provide an idea of how quickly certain titles have taken off in the U.S. specifically.
“Tiger King” and “Stranger Things” S3 were viewed by more U.S. viewers within 14 days of release than “Squid Game” was, according to YouGov. This suggests that"Squid Game" was strongly boosted to become Netflix’s most viewed title globally by non-U.S. based streamers and views during the third and fourth weeks following its debut.