HAIM is out with their Paul Thomas Anderson-directed video for 'Now I'm in It'
The clip opens with Danielle Haim sitting in a dimly lit Los Angeles bar in a red leather dress. She takes a shot, exits into the sunlight and rushes to a diner, where she dons an apron and starts sloppily pouring customer’s coffee behind the counter. She runs into a thrift store, leaves with a vintage pink Princess telephone and is carried on a stretcher by her sisters Alana and Este, who drop her off at a car wash. “‘Cause now I’m in it,” she sings over chaotic beats.
“People think ‘Now I’m in It’ is a breakup song because I sing: ‘We can’t be friends’ but I’m talking about me and my mind,” Danielle recently toldEste added in a statement: “Even when we’re writing about something dark or more serious, we like to tie it up in a bow so that there’s a bit of lightness to it. We want our music, and this song especially, to be the thing that helps you get through that rough time.
Haim began collaborating with Paul Thomas Anderson in 2017, when they realized the Oscar-nominated director was a former student of their art teacher mother in Los Angeles. Since then, he’s directed the short film
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