In an unexpected move, Disney+ will now share the competition series.
is set to return to its longtime home on ABC next season, Vulture has learned. The unexpected move ends a one-year experiment that saw the beloved reality competition rebranded as a
boosting the streamer but denying the Alphabet network one of its more reliable performers. Now, however, Disney brass have decided it makes sense to meet audiences wherever they are: For its 32nd cycle,It’s a major about-face from Disney, which just one year agoneeded to be a streaming exclusive in order to convince its audience to sign up for D+ and to increase weekly usage of the platform.
While ABC and Disney have yet to officially confirm their new plan, an announcement is expected soon. The move comes two weeks before Disney meets with advertisers to unveil its 2023–24 content slate. Havingback on ABC gives the network more premium-ad inventory to sell in the up-front marketplace, and for Disney, it’s also another way of monetizing the show .
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