Suggesting an ongoing appetite for ’90s and early Aughts-inspired fashion, Prada has been resurrecting its America’s Cup sneakers and reissuing them in their original design.
), Cassius Hirst has made a name for himself in the sneaker world almost by chance, turning him into the best candidate for such a project.
“The Cass x Prada collection finds parallels between the bold work of this fresh talent and the heritage of Prada — the sense of the hand, an excellence in manufacture, a constant search for innovation, a restless urge to reexamine and reinvent our history,” said Lorenzo Bertelli, Prada Group’s marketing director and head of corporate social responsibility.
The young artist approached sneakers culture by chance in his late teenage years, spray painting Nike Air Force 1s. “It was experimentation and seeing other people do it [online] and thinking maybe I’ll have a go. It was small at the start; it was just messing around,” he said. Long before gaining a following among celebrities drawn to his artistic reinterpretation of sneakers, including A$AP Rocky, Playboi Carti, Offset, Rihanna and AJ Tracey, among others, Hirst had customized his first pair at age 14 on Father’s Day with paint pens for Hirst senior. He then transitioned to tapering the shoes and soles and spray painting the uppers to achieve patterns suggested by instinct.
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