Courtney Peace of Dallas launched Maji Pure as one of a handful of Black-owned water companies in the country.
The Oak Cliff native says he saw the need after the COVID-19 pandemic and the February 2021 winter storm in Texas.
Studies show that most of us aren’t. According to the CDC, 43% of Americans drink less than four cups a day . And, when we do drink enough, it’s not likely to be the cleanest or the safest. But he said he’s not looking for sympathy: “I don’t believe in hard or difficult, I just believe in what it takes to get it done.”The most rewarding parts of his journey, he explained, have been “to actually see my people appreciate what I’m doing for the community and the unity I’m bringing behind it. I am someone that is really from the hood. For people in the hood to see me doing this, it gives them a spark of innovation.
For non-believers, he’s also done a few live demos showing the pH levels of several national water brands. Each time, Maji Pure tested higher, with fewer additives.
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