Cutting out the middleman, how Mark Cuban's online pharmacy saves you money

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Cutting out the middleman, how Mark Cuban's online pharmacy saves you money
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'We get people coming to us and saying 'your price is $10, my co-pay is $20,'' said Cuban. ''So I'm ignoring my insurance and coming straight to you.''

Who decides how much you pay for prescription medicines? It's a question with a very complicated answer. Now, Mavericks owner Mark Cuban is hoping to simplify the process and save you money by opening his own pharmacy.

Cost Plus does it by negotiating directly with drug manufacturers and cutting out the middleman."There's a third party - pharmacy benefit managers." This chart shows the flow of money, products and services that takes place before you walk up to the pharmacy counter. "I would consider it anti-competitive," said Blake Hutson, a TAHP spokesperson."You know, you really ought to be able to direct people to the lowest cost option. That's all patients really care about."

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