“We only sell one [dress] of that style to a school regardless of what colours that comes in. We keep a really strict list.”
The co-owner of a prom and occasion wear store in Glasgow has hailed strong growth in trading this year as people return to planning ahead for events after protracted coronavirus-related disruption.
Ms Cohen noted particularly strong demand for “big, out-there” dresses, such as large ballgowns, in the company’s Glasgow store, which recently underwent a £10,000 refurbishment and has been awaiting better weather for external repainting.
As well as highlighting Dress 2 Party’s friendly customer service, Ms Cohen also flagged her business’s efforts to ensure that prom-goers do not find their dresses clashing with those worn by classmates. Ms Cohen also noted Dress 2 Party’s own-label dresses were exclusive designs, and the ability of the business to be responsive to customer demands, such as requests to provide one particular dress in emerald green.Dress 2 Party has six stores in total, including two in London, and outlets in Liverpool, Cardiff and Leeds.Dress 2 Party has also launched its Sisterhood Bridesmaids offering in its stores outside the UK capital including Glasgow.
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