Curtis Waters’ 'Stunnin' is a TikTok hit — and a threat to the major label system
While Anokute worked his Rolodex, Waters faced the major-label feeding frenzy that follows any song surging on streaming platforms. Labels offered eye-popping deals, but none of them were to Waters’ liking. “On average, the deals included multi-million dollar advances and 20-year reversions after the terms on a three-album deal,” Anokute explains. “So if it takes him six years to put out three albums, [the label] would collect for 20 more years after that.
Instead of signing with a major, Waters chose to work with BMG, which offered him a 60-40 profit split and a 10-year license, at which point the music returns to Waters. “Curtis has 100% control,” Anokute says. “Nine months after he puts out his album he’s a free agent.” That means the major labels’ primary function, according to Anokute, is to “write you a check and activate globally.” “But there are a lot of indie companies that have global teams,” Anokute continues. “So what do we need [a major label] for?” If a dozen artists with fast-moving streaming hits adopt Waters’ approach and stay independent, that might force the major labels to change their ways.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
These 6 Tonic Waters (And 2 Tonic Syrups) Will Elevate Your Summer CocktailsElevate you G&T game with these superb mixers—as curated by Fords Gin cofounder Simon Ford.
Lire la suite »
Roger Waters Performs Pink Floyd's 'Two Suns in the Sunset'Roger Waters, live in a studio setting, recorded a socially distanced take on the Pink Floyd track &39;Two Suns in the Sunset.&39;
Lire la suite »
At Work With Darius Van Arman, the Architect of a 'Major Indie' Music Label“Independence is being pro-competitive,” says the Secretly co-CEO, whose indie labels are home to the likes of Bon Iver, Angel Olsen, Moses Sumney, Mitski, and Sharon Van Etten
Lire la suite »
Goldman says major stock investors will be reluctant to buy with second wave threat, election aheadNew for subscribers: Goldman says major stock investors will be reluctant to buy with second wave threat, election ahead Check out CNBCPro for a free trial.
Lire la suite »
Fanm Mon Has Your Summer Dressing Needs CoveredWith its bold embroidery and joyful color palette, it's a label to watch.
Lire la suite »