Beauty influencer Mikayla Nogueira’s TikTok video on the brand’s lipstick caused the site to crash shortly after.
“This is f–king genius,” Nogueira said. “It is so hard for people to find their perfect nude lipstick. It’s easy, I went online, I took the quiz and it gave me my perfect lip liner and lipstick. You can also say, ‘I like a lighter nude, I like a neutral nude, I like a deeper nude,’ and it pairs it based on that as well.”
According to Ctzn Cosmetics, sales on its website increased by 12,348.3 percent following Nogueira’s post, causing the website to crash. Despite the crash, the Ctzn Cosmetics website is back up and running as of Tuesday afternoon. Nogueira is one of the biggest beauty influencers on TikTok with a follower count of 8.2 million. The 23-year-old influencer has grown in prominence for her funny demeanor and beauty tutorials that blend drug store and prestige products and take on various TikTok beauty challenges.
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