Pepsi is bringing back Crystal Pepsi for a limited-time run to celebrate its 30-year anniversary. But the clear cola won't be available to buy — it's part of a contest.
Pepsi is bringing back the soda for a limited-time run to celebrate its 30-year anniversary. However, Crystal Pepsi won't be available to buy. Instead, it's part of a contest where fans can win the beverage by using the hashtag #ShowUsYour90s on Twitter. Pepsi wants consumers to post pictures of themselves in the '90s, and the company will choose its favorite 300 photos.
"Novak was wrong about another thing:"Once you have a great idea and you blow it," he said in 2007,"you don't get a chance to resurrect it."Despite Crystal Pepsi's short shelf-life, the '90s soda has maintained a loyal following. Fans campaigned for years to get Pepsi to bring it back. It was most recently revived for a limited-time run in 2016.
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