Flashy sports marketing campaigns take a back seat in the bear run. (Reporting via NewarBrian)
There have been dozens of other sponsorship deals between crypto firms and sports teams worth hundreds of millions of dollars.
While the sponsorships for basic brand visibility are being re-thought, the deals between real-world products and NFT firms appear to be firmly in place as they deliver more practical benefits to the parties involved. Global beer manufacturer Budweiser partnered with the popular NFT horse racing platform Zed Run last week. Budweiser issued tokenized Clydesdales that users could mint, while Zed Run will launch a
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