The streaming service has collaborated with other Sony ventures to launch a 24-hour Channel in order to branch out and find new audiences.
Streaming service Crunchyroll announced that it has launched a traditional TV channel for a variety of channel networks. The move seems to be a safe bet to garner greater attention to Crunchyroll with a variety of older, English-dubbed shows. Online streaming will likely remain the priority by getting the premium and latest shows first.
SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT The new Crunchyroll channel was already been rolled out on certain TV networks just as it made its press release. Judging by the channels, the 24-hour linear channel will mostly serve as an "economy class" sample, with limited options. The ultimate goal will be to draw in TV-adherent viewers towards trying the online streaming service, with its subscription plan.
Crunchyroll promises to add "promotional, genre-based and themed programming blocks", so more shows based on unifying concepts in the future. While Crunchyroll is currently the undisputed king of anime streaming, it likely seeks to penetrate demographics who prefer traditional viewing, hence the old-school format of the Crunchyroll channel.
This may be a cynical reading of Crunchyroll's new service, but doesn't mean the channel has to be rejected. Any new channel that makes anime more commonplace is acceptable, and the "economy-class" viewing still makes it convenient to leave older shows running. The likes of Psycho-Pass or Code Geass, whose episodes number in the 20s to the 50s, may well find new life as marathon shows, either left on in the background or otherwise.
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