The bad reviews are especially troubling considering each episode cost Apple more than $15 million... i.e. more than 'Game of Thrones':
The drama starring Jennifer Aniston, Reese Witherspoon and Steve Carell as broadcast journalists working on a “Today” show–like set — with Carrell’s character getting canned over sexual-misconduct allegations à la Matt Lauer and Charlie Rose — is the highest-profile original series coming to Apple TV+ on Friday. Yet many early reviews of the first three episodes are pretty … bad.
“‘The Morning Show,’ in trying to sell all sides of its story without committing to telling a single one well, falls startlingly short,” summed up Variety’s Daniel D’Addario. “And, worst of all, there’s not a human worth caring about in sight.” The Hollywood Reporter panned it as “broadcast snooze” but added that it has potential. While the first two episodes see the series “struggling and floundering to find its focus, tone and attitude toward its main characters,” Episode 3 hints at a “more satisfying and confident” show down the line.
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