The designer will unveil his first designs for the Swiss brand today in Milan.
While respectful of Bally’s history and a proud owner of “lovely vintage” shoes, the designer is eager to leave his own mark on the brand, to start the “Rhuigi era of Bally,” he said with a smile.
Indeed, in an exclusive preview, Villaseñor, who hails from Los Angeles, California, said he is adding a California vibe to the Swiss brand. For example, he paired a denim blouse, with the fabric made in L.A., with a high slit full-length skirt hand-embroidered with tiers of resin baguette beads, and embellished by the new Bally monogram hardware in brass. This is part of a new eveningwear category he is launching for the brand.
Black mule heels with a rhinestone-decorated net trimmed in leather, and a shiny lacquer stiletto highlight Bally’s footwear expertise.reminiscent of sculptures, wooden toy blocks, or a sundial.One of his goals is to add lighter and more informal fabrics, but also elegant and sophisticated silk chiffon, to the brand’s core leather heritage. This will help balance seasonality, since Bally is very much associated with the mountaineering tradition.
France Dernières Nouvelles, France Actualités
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