'What we consider history are these artists' lives, and that’s what I love about my job: the preservation and protection of legacies.' CraftRecordings’ Michele Smith discusses the importance of mentors, what she's learning from her career & more below
, among others, and premiered last fall at the Telluride Film Festival. Smith says Craft is also pursuing various theatrical, film, television and licensing opportunities for both the Holiday and Wynette estates.
The daughter of West Indian parents, Smith arrived at her post by way of a Virgin Records internship in Los Angeles while completing her college degree in communications and marketing. After her first formal gig working in rock A&R at Charisma Records, Smith segued into marketing at Perspective Records then back to Virgin. During a six-year stint there, she advanced from associate director of marketing to senior director in that department.
Smith is currently in the midst of reviewing new designs for merchandise sold through Craft’s online store, while serving as Concord’s representative on the Soulsville Foundation board that oversees operation of the Stax Museum of American Soul Music, The Stax Music Academy and The Soulsville Charter School.
"I've learned a lot in the past 18 months," says Smith."But it's also fun because this isn't just a traditional record company job. It's looking at the big picture over time; seeing the vision when others perhaps don't. And it's not only about selling music. It's about preservation and respect for the artists that are under our care."something new every day. Whether it’s in regard to my job or about myself as a person.
Spotlight is a Billboard Business series that aims to highlight those in the music business making innovative or creative moves, or who are succeeding in behind-the-scenes or under-the-radar roles. For submissions for the series, please contact spotlight@billboard.com.
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