Small businesses that create gear for all types of outdoor recreation activities are blossoming.
Now the mountain towns in this rugged area of the province are seeking to establish themselves as a destination for entrepreneurs, designers and innovators as well.
KORE — which in October will host what it says will be just the second-ever Canadian conference for the outdoor recreation technology , manufacturing and product design sector — has gained more than 100 small business members across the Kootenays region since launching in 2020, Mosteller said. But the region has also long been one of Canada's top destinations for outdoor activity, famed for the ski resorts located along the so-called"Powder Highway," as well as for mountain biking, hiking, fishing, boating and snowmobiling.
Founder Cameron Shute, who left an 18-year career with Vancouver-based G3 Genuine Guide Gear to start his new business, said physical proximity to the places products are used is a huge advantage for gear-makers."If I'm working on a ski binding project that I'm developing myself, I can go out and test it in the morning and come back and make a change to the design that same day."
"I think with the ability to move your job, there's all sorts of businesses that are possible on a different scale than what was possible before.” In Canada, the concept of outdoor recreation as its own industry, separate from tourism, is still relatively new. But other communities, not just in the Kootenays, are sensing the potential. Squamish, B.C., for example, is seeking to make a name for itself as a centre for high-performance apparel and sporting goods design.
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