For their first show at cphfw in 5 years, Soulland brought a fashionable Danish army to town!
Having resurfaced into the CPHFW schedule this season after a five-year break, Soulland was expected to not only fulfill, but exceed expectations.branched out into womenswear for the first time, presenting a diverse, casual offering for all tastes and ages.
Soulland’s afternoon show gathered hundreds of attendees into a cordoned off street in the heart of Frederiksberg, where they were then guided into green and orange sides of a massive circle and given a badge of respective colour. A sense of comradery and equality could be seen among guests, who must have looked like some bizarre city game participants to the passers-by.
The show kicked off with models walking round the cobblestoned urban arena to a Danish cover of ‘Killing Me Softly,’ foreshadowing a true homecoming, and an homage to all things Scandinavian. On that note, every single piece of clothing presented was nothing but wearable, giving Copenhageners that coveted style and functionality they so seek in everyday wear.
We could not have missed the classic Doc Martens the models stomped around in, adding to the feeling of Soulland being a community joined by shared values. As the models marched to the closing choir, some compared them to an army. To us, it looked like the coolest Danish family.
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