Prescott is set to become a free agent after this season, putting himself in an excellent bargaining position with Dallas.
As one of my sons is living there, I have been spending a lot of time in Dallas these days, and I’ve noticed a lot of winning going on with their pro sports teams. Major League Baseball’s Rangers are fresh off a World Series championship and, as of this writing, the NBA’s Mavericks and the NHL’s Stars are deep in the playoffs in their conference finals. Noticeably absent from this discussion are the Cowboys, considered the most valuable sports franchise in the country, if not the entire world.
But, well, no. Jones did not fire McCarthy. The Cowboys have not yet secured contract extensions with their young stars on each side of the ball, CeeDee Lamb and Micah Parsons. And their most high-profile acquisition has been the return of Ezekiel Elliot, now a diminished version of what he was in his prime with the team. Hanging over all of this, and perhaps causing all of Jones’s inaction and reticence, is the contract situation with their quarterback.
While teams were lured by long deals, Prescott and his agents chose a more lucrative path. Not only did they secure a top-of-market for the time salary of $40 million per year, they negotiated something even more valuable: a short term of four years. And they did so coming off a one-year franchise tag deal and a gruesome foot injury .
The Prescott situation illustrates a point that many outside the business of the NFL never fully understand:Rather, the key elements of a negotiation are timing and marketplace.
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