The number of Americans comfortable going to a movie theater is the highest it's been since the start of the pandemic, according to a Morning Consult poll, suggesting lackluster in-person attendance can no longer be blamed solely on Covid.
The number of Americans comfortable going to a movie theater is the highest it's been since the start of the pandemic, according to a
released Thursday, suggesting lackluster in-person attendance can no longer be blamed solely on Covid.Getty Images62% of American adults are comfortable going to a movie theater, compared to a low of 12% who were comfortable doing so in May 2020, shortly after the pandemic began. 36% of respondents said concern about Covid-19 is a major reason why they don’t regularly see movies in theaters, with 25% saying it's a minor reason and 39% saying it’s not a reason at all.
Only 41% of respondents said they sometimes or often see movies in theaters, compared to 59% who said they did so before the pandemic started. Over half of respondents, 55%, said they are more interested in watching movies at home, 50% said it’s too expensive to see movies in theaters and 32% said they aren’t interested in the movies playing in theaters are major reasons why they don’t go to theaters.
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