Over-the-air radio faces a crowded field of challengers that includes music streaming services, satellite radio and online games.
were among those lined up behind the lead voices. And while most of the nation has regained some level of normalcy after the pandemic, every sign of people feeling safe to get together remains heartening.
Stations would be wise, Jacobs suggested, to develop on-air talent that successfully connects with the audience. “Vulnerability and relatability has never been more important to our audiences, especially in Gen Z,” he said. “That’s something that we’ve been doing in radio ever since it’s been around, so play on our strengths. I think we overthink a lot of things. But those core things are what Gen Z is looking for. And we can use that to reinvigorate our audiences.”That word “reinvigorate” is important, given that time spent listening to radio has dropped since the advent of streaming services.
Automobiles, where radio once dominated, are undergoing significant change. Jacobs showed images of pillar-to-pillar dashboards that manufacturers are designing with more in-car options than ever. FM radio, he noted, will need to up its visual game — taking advantage of logos and other graphic opportunities — to remain appealing to commuters. But AM radio faces a much bleaker future with the accelerating shift toward electric vehicles.
France Dernières Nouvelles, France Actualités
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