15 Best Practices To Ensure A Successful Partner Marketing Initiative
When executed well, your partnership can supplement the work of your in-house or agency marketing team and help you grow your audience and your business. Without an effective plan, though, it could become a frustrating and ultimately futile experience.
Here, members ofForbes Agency Council members share best practices to ensure a successful partner marketing initiative.Before partnering with anyone, do your homework! It’s like dating: Ask questions, get to know who this potential partner is, ask about prior experiences and then see if you can do a trial period. Networking, partnering and taking risks is how companies grow and succeed, but it is key to always be smart about your decisions and know when to not partner up.
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