The lawsuit filed in Washington Western District Court alleges Costco used Meta Pixel, a code that allows companies to track visitor activity on their websites, in the health care portion of its website.
“Costco represents to patients that its website, which includes its pharmacy webpages, is a secure platform,” said the suit, which is seeking a class-action status. “Yet, Costco fails to disclose or omits the fact that it shares patient online activities and personal health information with Meta via Pixel.”
Meta, which is not named as a defendant in this lawsuit, said in a statement its system can filter out sensitive data. Costco’s pharmacy services include prescription refills, vaccine scheduling and home delivery. For users to sign up for the pharmacy services, they need to give Costco personal and health information. According to the lawsuit, Costco says it keeps the information secure and private, but using tracking services including Pixel violates the privacy.
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