How do you bring people together when social distancing forces them apart? Pablo Helguera and Grand Central Art Center in Santa Ana have a way, and it's free.
What’s a specialist in socially engaged art supposed to do during a pandemic, when social distancing is a new hallmark of life?
Artist, performer and author Pablo Helguera came up with a solution: singing telegrams delivered via Zoom. The project, “Pablo Helguera: The Grand Central Singing Telegram Co.,” launches Monday in collaboration with Grand Central Art Center in Santa Ana, where the Brooklyn-based Helguera was an artist in residence last year. The idea came to Helguera as the novel coronavirus swept through New York City in March. Plans to launch it last month were put on hold when Helguera said he came down with COVID-19 himself.
Now on the mend, Helguera said he is looking forward to singing to as many people as possible during the project, which runs until May 28.“We are so yearning to connect with others,” Helguera said recently over the phone from his quarantine in Brooklyn. “It’s a moment of great grief where we are trying to understand the heaviness we all feel every day.
“I was so thankful for people’s concern and messages that I want to give back,” Helguera said of the period when he was sick. “I think we all want to try to help in the best way we can, with the best resources available to us.”
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