Coronavirus could be more deadly to California's cut-flower industry than drought or foreign competition.
Los Angeles Times’ visual coverage of the coronavirus pandemic
Mellano said he also was hit hard by cancellations of events such as conferences, particularly in Las Vegas.“Maybe they didn’t happen right now, but they’re going to happen, right?” he said. “We just don’t know what size they’re going to be when they do happen. Budgets are going to be different.” Pruitt said it’s hard to predict how many farms will fail and which ones will have enough funds left to reboot once demand increases. Growers could switch crops or hedge their bets, as some of the financially strapped greenhouse operations did by leasing space for cannabis cultivation when that crop was added to the California agricultural portfolio in 2016.
“As long as we irrigate and we do pest control, they’re still in good shape for sales when this opens up,” Mellano said. “Probably 35% of our crop mix are annual crops, and those have to be picked when they’re ready, within days, or else they’re lost.”
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