Coronavirus halted L.A.'s biggest K-pop festival. Now fans have a digital alternative

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Coronavirus halted L.A.'s biggest K-pop festival. Now fans have a digital alternative
France Dernières Nouvelles,France Actualités
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Kim Hyun Soo, head of CJ ENM global festivals, tells The Times about KCON:TACT, the digital K-pop festival replacing KCON amid a coronavirus outbreak.

Jack in the Box’s virtual prom needed DJs. Enter Diplo and Dillon Francis, two of the artists hoping livestream paychecks can replace concert revenue.Twice performers Jihyo, left, Tzuyu and Momo on stage during a concert at KCON L.A. at Staples in 2018.

Trying anything for the first time comes with challenges. The hardest part has been incorporating all the new interactive elements, as fans really enjoyed that. We have to understand what elements they value the most and piece the new tech together, to create ways to interact and connect with artists, that’s been the hardest part.

I think music and the live event industry will face more rapid digital transformation. Fans are thirsty for more quality content, and show organizers and creators feel obligated and urged to create it for them. All of this is driving us to create that newer wave of events. It’s not going to just be traditional virtual events. Even with live concerts, a livestream can be a supplemental way of enjoying it live. There will be lot of collaboration between off- and online events.

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