Wells Fargo analyst Jennifer Fritzsche says cord cutting 'will kick into high gear during and on the other side of COVID-19,' but finds that the financial impact 'does not spell Doomsday' for cable companies. More details:
Wells Fargo's Jennifer Fritzsche boosts her subscriber loss forecasts, while highlighting that the financial impact"is fairly limited" even in “extreme stress” scenarios.
For example, she still projects Comcast to lose nearly 1.79 million pay TV subscribers in 2020, followed by 1.37 million in 2021, up from her previous estimate for a loss of 1.00 million users. For Charter, she predicts a 660,000 loss this year, wider than her previous forecast for a drop of 490,000, followed by a loss of 725,000 subscribers in 2021, up from her previous 520,000 estimate. The analyst also increased her video subscriber loss forecasts for the third cable firm she covers, Altice.
After all, "the cord-cutting trend only reinforces the need for a faster broadband pipe, which should drive further upgrades to higher speed tiers .
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