Editors’ Note: With full acknowledgment of the big-picture implications of a pandemic that already has claimed thousands of lives, cratered global economies and closed international borders, Deadli…
Abrams Artists Agency), Murray works with a roster of clients in the areas of commercials and animation – and in recent weeks, he has been heartened to see his clients engaged in consistent work.With WWE, Animation & Fewer Pilots, Fox Entertainment Is Suddenly Well Suited To Weather COVID-19 Shutdown
We stopped the in-house auditioning a day or two before the office officially closed, out of an abundance of caution, and then, everything changed drastically. The first week out of the office, I think for the country as a whole, certainly the industry as a whole, and definitely voice-over, everybody was trying to figure out, “What does this mean? When can we go back to work? Where are we with production? What needs to be done in the immediate future?” And it was very much a scramble.
Commercially, because there is such a need for brands both big and small, both domestically and globally, to immediately pivot their messaging to address what’s happening now, I’ve seen a huge push, where we need people that have professional-quality home studios only, and that’s where I’m seeing the biggest opportunity for people that are not necessarily in these major markets: Los Angeles, New York, Chicago.
On the macro, I think commercially, there’s definitely an opportunity for that. The turnaround time for commercials is very quick, and more often than not, there’s not a situation where you need to have more than one talent in the booth at a time. So, I think for certain productions, that might become advantageous, to cut some costs, but also to hurry the turnaround time.
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