The son of the late Playboy founder Hugh Hefner is seeking to acquire the rights to the Playboy brand from its current owner PLBY Group.
founder Hugh Hefner, is making a $100 million bid to acquire the intellectual property and brand assets of Playboy Enterprises from its publicly traded parent company, PLBY Group.
The $100 million all-cash offer includes a residual interest in the new company, giving equity holders a chance to recoup their value. PLBY Group ended last week with a market cap of $53.5 million.’s assets stems from a personal connection and the unique potential to reinvigorate a brand cared for around the world,” Hefner says.
Hefner says that he and his team have identified a new strategy for the company, which has leaned in recent years to licensing thebrand name to third parties. While the company maintained a relatively strong share price in 2021, since 2022 it has been on a downward trajectory. “From a business perspective, we believe there is remarkable potential for growth, much of the roadmap we’ve already identified,” Hefner says. “With the right leadership and strategy, we aim to unlock new avenues of value and tap into consumer interest in innovative ways, including through new experiences. Our approach includes working with forward-thinking partners who share this vision.
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