Contemporary Classic: A Rolex Oyster Perpetual Lady-Datejust for Every Feminine Wrist

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Contemporary Classic: A Rolex Oyster Perpetual Lady-Datejust for Every Feminine Wrist
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Emblematic of both style and performance, the Rolex Oyster Perpetual Lady-Datejust is designed for the wrists of modern, graceful and accomplished women. Explore its story here. luxurywatches

The Oyster Perpetual Lady Datejust comes in an array of versions to perfectly reflect the different personalities of its wearers. Image: Rolex

In 1927, Mercedes Gleitze, the first British woman to swim the English Channel, was wearing a Rolex Oyster when she managed the arduous swim. After more than 10 hours in the chilly waters, the waterproof wristwatch emerged in perfect working condition. The Rolex Oyster represented Wilsdorf’s vision of waterproof wristwatches that are precise, robust and able to withstand all conditions.

Similarly, since the time of Gleitze, Rolex has been associated with a diverse group of women with undeniable substance. From marine biologist Dr Sylvia Earle and sitar-player Anoushka Shankar to pianist Yuja Wang and professional golfer Lexi Thompson, these inspiring Rolex Testimonees are trailblazers in their respective fields with impressive achievements.

Rolex advertised Mercedes Gleitze’s successful Channel crossing while noting the robustness of the watch she wore. Image: Rolex

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