It’s known that Bud Light is trying to rehab its image after the beer brand made the inexplicable decision to feature transgender social media “influencer” Dylan Mulvaney in a marketing campaign earlier this year. It bombed spectacularly, and the company faced an intense backlash that still affects…
It’s known that Bud Light is trying to rehab its image after the beer brand made the inexplicable decision to feature transgender social media “influencer” Dylan Mulvaney in a marketing campaign earlier this year. It bombed spectacularly, and the company faced an intense backlash that still affects the corporation. Realizing their mistake, the company pivoted and returned to advertisements that aren’t shoving radical left-wing cultural issues down people’s throats.
An example of the company’s attempted return to normalcy could be witnessed during any NFL game this weekend . Instead of a man pretending to be a woman, the commercials focused on good old-fashioned football fun, showing the typical commercials Bud Light used to feature in its heyday — and before it was infiltrated by “woke” corporate executives.No one should buy what Anheuser-Busch is now selling.
Bud Light, and other corporations, have tried to push the envelope on these cultural issues for years. Many still do. If consumers start returning to buying its brand just because they make commercials featuring fans enjoying football games, it’s only a matter of time before they sneak in the next Dylan Mulvaney.Furthermore, doing so will establish the precedent that companies weren’t wrong to promote transgender people.
Remember, Bud Light didn’t realize the error of its ways because the company disagreed with the transgender Mulvaney. It only did so because Bud Light was losing money. Consumers should make sure they don’t forget that fact.
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