Consumer Culture Won't Lead to Body Positivity

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Consumer Culture Won't Lead to Body Positivity
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In case you missed it ⬇️ Check out this insightful piece on consumer culture and body image by Jaime E. Shenton We want to hear from you! Do BodyPositivity movements on social media spark effective change around unrealistic body standards?

. She traces the history of “black sensualism,” or the stereotypical framing of Black women as “pathologically prone to sexual and oral indulgences” that make their bodies fat. Strings shows how medical and public health discourses attempt to discipline Black women and their bodies by treating them as “diseased” and thus in need of control.

While Western beauty ideals that valued thinness were not totally absent in the community, I found that, like their mothers and grandmothers, young women still maintained a reverence for women strong enough to care for kin. Theirs were bodies that tended to farms and families. Another woman remarked that Kichwa folks are “people of manioc and plantains”—in other words, people built out of the demanding work of farming and of the staple foods this work produces for kin.

I can’t shake the feeling that I am failing my daughter. Despite my best efforts to teach her that self-worth does not hinge on appearance, she still knows that, in a pinch, the TV screen makes a good mirror. Our household mantra about self-love rings hollow without public reinforcement.

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