A London startup uses artificial intelligence to insert ads into videos, and it just signed an exclusive deal with publisher Condé Nast
This story requires our BI Prime membership. To read the full article,London startup Mirriad uses AI to insert ads and products into pre-existing videos, and it just signed an exclusive ad deal with Condé Nast.
Publishing giant Condé Nast, which has positioned itself as a "video-first" business, just announced a deal with London-based startup Mirriad, which uses artificial intelligence to place ads and products into pre-existing videos. The sizzle reel below, released in October to promote a deal that Mirriad signed with the Chinese web conglomerate, shows potential uses for the platform.With Condé Nast, Mirriad will look for opportunities to integrate ads and products across its portfolio based on internal data about viewers, CEO Stephan Beringer told Business Insider.
Beringer said his company is developing advancements that would let advertisers target different promotions to different people watching the same videos.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Stitch Fix CMO Deirdre Findlay Leaves To Take CMO Role at Condé NastFormer CMO Pamela Drucker Mann is taking on a broader role as global chief marketing officer.
Lire la suite »
Stitch Fix CMO Deirdre Findlay Leaves To Take CMO Role at Condé NastFormer CMO Pamela Drucker Mann is taking on a broader role as global chief marketing officer.
Lire la suite »
10 things in tech you need to know today - Business InsiderAmazon-owned Ring has said it will introduce new security features after hackers broke into a camera in a child's bedroom.
Lire la suite »
Hallmark Faces Holiday Controversy After Questioning Ad With Same-Sex CoupleHallmark Channel this week delivered a sentiment very different from the ones found in its parent company’s greeting cards when its executives questioned an ad showing two women getting marri…
Lire la suite »
Hallmark Faces Holiday Controversy After Rejecting Ad With Same-Sex CoupleHallmark Channel delivered a sentiment very different from the ones found in its parent company’s greeting cards when its executives questioned an ad showing two women getting married —…
Lire la suite »
Indonesia targets more investments from UAE during visit in JanuaryIndonesia expects to sign more deals with the United Arab Emirates in the energy...
Lire la suite »