Roger Lynch, Global CEO of Conde Nast, discusses the future of publishing, competition with Facebook and Google for ad dollars and eyeballs, and the value of Apple News.
is to establish a relationship with social media platforms that boosts engagement with their content, Lynch said. However, the digital advertising space has become dominated by actors like Google and Facebook, he added.
"I think there are real issues that need to be looked at, given the dominance of these companies and the impact, and maybe unintended impact, it has on other industries," Lynch said. "From a publishing standpoint or content standpoint, when you have two companies that are taking 90% of the growth in digital advertising and other companies are doing 100% of the content creation and production. There's a little bit that's out of balance there.
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