The company behind Kim Kardashian and Kylie Jenner's beauty brands says a competitor stole trade secrets when it invested in the family's businesses
"Out of deep respect for Kylie Jenner, Kim Kardashian, and the highly successful businesses Seed created with them, Seed attempted to resolve this dispute privately and repeatedly asked for assurances related to leakage of Seed proprietary information from King Kylie to Coty," Seed said in the partially redacted complaint filed Tuesday in Los Angeles superior court.
Seed is asking the court for another injunction like the one it received earlier in June, which prevents Kardashian West from sharing trade secrets in her deal with Coty. Coty, which has not yet formally responded to the suit, declined to comment. Representatives for Jenner did not immediately respond to a request for comment. The first court hearing is scheduled for October.
"The partnership is consistent with COTY's goals of using social media-driven brands to expand consumer reach given Kim Kardashian West's appeal with the Gen X and older millennials and the exposure Kim's half-sister Kylie Jenner has with the Gen Z and younger millennials," Andrea Teixeira, an analyst at JPMorgan, told clients this week.
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