IPX and chirulabs will collaborate on content, merchandise and real-life activations and plan on pushing the envelope for their _LINEFRIENDS, azuki and BEANZ characters in Web3. tobyleah reports:
and BEANZ, and IPX, the parent company of the popular character collection LINE FRIENDS, has announced a strategic partnership today to create new opportunities for their brands and fans.
The two companies will collaborate on content, merchandise, retail distribution, real-life activations and immersive metaverse experiences, initially focusing on the BEANZ NFTs and LINE FRIENDS characters. IPX has grown from LINE FRIENDS, which originated as stickers within the LINE messaging app, into an innovative intellectual property brand and has partnered with companies such as Starbucks, Netflix and McDonalds as well as K-Pop band BTS. To celebrate the partnership, a billboard above the LINE FRIENDS store in Times Square will show an animation of some of the LINE FRIENDS characters during NFT.NYC this week.
"We are excited to collaborate with IPX, who is a global leader in building innovative character IP brands beloved by millions of fans around the world," Zagabond, the pseudonymous founder and CEO of Chiru Labs, said in a press release."IP is evolving, and we see the web3 community as an integral part of this next wave. We can’t wait to bring the world of BEANZ together with LINE FRIENDS.
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