The Canadian Tire Centre, home of the NHL's Ottawa Senators, in April 2023.
The Ottawa Senators franchise is looking to diversify its fan base with the announcement of a new "community cabinet" aimed at engaging with Francophone and Indigenous Canadians living in the Ottawa-Gatineau regionThe Ottawa Senators team has announced a new 'community cabinet' to attract a more diverse fan base.
"There's as many hockey fans in Gatineau as there are in Ottawa," he told CBC. "It was really important to have a voice at the table representing the Francophone of the region."Moshe Lander, a sports business expert at Concordia University in Montreal, said the council looks like an attempt by the team's new management to reverse falling attendance.
"I can promise you it's only a matter of time before this ownership group shows up at city hall saying, 'Where is $500 million to help us pay for this?'" Lander said. Hockey fans Marc-André Vézina, Eric Cousineau and Shaun Hugron said cheap ticket prices were enough to justify driving from Montreal to see the Ottawa Senators play Tampa Bay Lightning on Oct. 19, 2024.
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