Comic books took center stage for the first time in more than a decade as directors stepped in — sometimes awkwardly — for their stars: 'I don’t have anything to say, so I don’t know why we’re here.'
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“This year, more than ever, it felt like the real focus was the talent behind the origins of a lot of their entertainment,” says Jimmy Palmiotti, a writer-artist who has worked for Marvel and DC and created the comic By all accounts, the floor had the most foot traffic in years, and retailers, artists and creators benefitted with increased sales and visibility. Anecdotally, Pamiottit said there were entire booths selling out and having to restock graphic novels and comics.
“Creators like Adam Hughes and Billy Tucci told me they had their best year ever. It was a real joy to see the people that created the comics once again become front and center to the con created in their name,” said Pamiottiti. Sales were up significantly for Funko, which doubled its footprint from last year, as well as for Dark Horse Comics, Image Comics, and Lego, according to sources. DC, selling exclusives for the first time, enjoyed constant lines and sold out a a majority of its offerings. Even retailers that set up outside the convention centre enjoyed a major bump, such as BoxLunch Treats, which saw lines that went down three blocks in downtown San Diego.
And Hollywood still showed up in many forms. One could not miss skins wrapped around the outside of hotels, promoting shows such as Showtime’s . And studio panels, instead of having writers and actors front and center, let footage do the talking for them.Paramount, one of the few studios to show up to Comic-Con, showcased twenty minutes of footage of its upcoming movie,
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