The announcement comes as major media players increasingly join forces to drive value for users and subscriptions for streaming services.
Comcast said Tuesday it will introduce a streaming bundle for its cable, broadband and mobile subscribers, tying together Peacock, Netflix and Apple TV+ at a discounted rate.
The announcement, made Tuesday at the MoffettNathanson media conference in New York, comes as major media players increasingly join forces to drive value for users and subscriptions for streaming services.Comcast did not disclose the price of the upcoming bundle. Peacock subscription plans start at $5.99 per month, though that'sNetflix plans start at $6.99 per month, and Apple TV+ costs $9.99 per month.
"We've been bundling video successfully and creatively for 60 years," Comcast CEO Brian Roberts said Tuesday. "And so this is the latest iteration of that. And I think this will be a pretty compelling package."Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.These are Morgan Stanley's top picks into quarterly earnings
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