Comcast will license Flex, its aggregated streaming platform and hardware, and contribute streamer Xumo to the joint venture, which aims to 'compete at scale with established national platforms.'
The new venture’s focus on nationwide services is key, because cable operators have traditionally been restricted by technology to offering services in regions where they have deployed their infrastructure.
The venture’s products “will feature hundreds of free content choices through Xumo, a free, ad-supported service currently delivering more than 200 unique streaming channels,” the partners said. NBCUniversal’s streamer Peacock will also be featured on the new streaming platform, “alongside other popular apps.”
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